Answers In Motion the parent company of Thumball has a major opportunity to continue it's goal of energizing education and improving communication.
The big pharmaceutical companies, PhRMA have taken a stand on the giving of gifts both large and small to health care professional. Drug company sales reps are discouraged from promoting their brands of medications with gifts of appreciation (Can you say conflict of interest?).
The voluntary policy states that the companies discourage provision of promotional gifts like pens, mugs etc and dinners out. In a press release issued July 28, 2008 Answers In Motion was featured as the next best place for medication education with their latest project, Medicine Thumball.
These unique balls are teaching tools which when left behind in offices and given to patients do much more than remind people of a brand, they educate on the features, benefits and side effects of that medication. It doesn't hurt that it is a ball to toss and catch and enjoy as well.
See the complete press release at the link below:
http://www.prweb.com/releases/2008/07/prweb1140504.htm
This step is long overdue and PhRMA should be commended for prioritizing the quality of health education over potential profits from orders based on gifts and tokens (Can you say bribes?).
Medicine Thumball will become the model of attention getting products that teach and serve in a fun way with the emphasis consistently in the right place: helping physicians and patients make safe informed decisions about health.
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